Course Introduction We are in the midst of global digital transformation, whereby the biggest challenge for any leader is not technological but managing people effectively. Therefore, the characteristics necessary to manage during this digital age are more related to people management. Hence leaders need to understand and leverage on the technologies available, and seek collaborations that navigate individualism and collectivism, that unites people more to the benefits of the latter. So more than ever, today’s multi-platform media environment creates unique issues whether you’re navigating a communications crisis or building your brand.
