The Fall North Africa Fairs, organized by a² International Education Fairs, is a premier event aimed at connecting international educational institutions with prospective students from Morocco and Tunisia. This fair is tailored to meet the growing demand for higher education options among the youth in these countries, particularly focusing on students aged 15-24. With Morocco's population nearing 38 million, and approximately 15% of this demographic being within the crucial student age range, the event highlights the significant investment the Moroccan government has made in the education sector, allocating 26.3% of its general budget to this area.
