The International Media Management Academic Association (IMMAA) Conference is set to take place at the AUC Venture Lab in Cairo, Egypt. This event, hosted by the American University in Cairo, invites scholars and industry leaders to explore the theme 'Managing Innovation and Creativity for Sustainability in Media Companies.' As the 19th iteration of this annual conference, it aims to facilitate a professional discourse centered on the evolving strategies successful media managers and companies employ to navigate a rapidly changing digital media landscape. Participants will have the opportunity to engage in rich dialogues, share groundbreaking research findings, and collaborate on developing actionable insights at the nexus of management theory and media practices.
